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Maurice de Mauriac Storefront in Zurich Financial DistrictDuring my annual trip to Switzerland, to attend the Baselworld show, I like to visit some of the important Swiss watchmakers who do not exhibit in Basel. I started doing this last year, when I toured the renowned Vallée de Joux manufacture Audemars Piguet, in Le Brassus. This replica IWC 5240-07 watch year I actually setup two separate watchmaker trips, one to another famous Vallée de Joux manufacture, Jaeger-LeCoultre, in La Sentier (photos coming soon). The other, to Zurich's only watchmaker - Maurice de Mauriac.

Close-up 45 mm PVD Modern case Daniel assisting a female client, back to further customize her Maurice de Mauriac timepeice A selection of various watch cases and dials to choose fromUpon my arrival in Switzerland, I replica IWC 5442-01 watch took a train to Zurich to meet the energetic founder of Maurice de Mauriac, Daniel Dreifuss. Once there, we went right into a discussion of watches and business strategy. Daniel founded Maurice de Mauriace

in 1997. Operated out of a retail location in Zurich's financial district, the store has space for assembling watches in-house, in the back (the workshop). It also has plenty of space to meet with clients, up front (the storefront). This is where customers can pick from thousands of samples and literally design the perfect Swiss made Replica IWC Aquatimer Mens Watch IW371918. Sapphire caseback on DLC watch, movement 7750For this visit, the front of the shop is what we focused on. The storefront is designed to display many customized novelties, and for clients to play with materials, cases, bezels, straps, dials and more. Everything is out on tables or in boxes, displayed so the client can touch, see and select exactly the watch they want.